Gen Art has been showcasing emerging DJs since its founding. In 2002, Gen Art expanded its music program to include the showcasing of live music performers and featured 15 live bands/performers in 7 different markets.

Gen Art/Wrigley National DJ Search
Presently, Gen Art and Wrigley is conducting a national DJ Search. A selection committee of music experts will narrow down the entrants to four finalists who will compete in a one-night competition on February 26th in New York City judged panel of celebrities and industry VIPs. The winner will be awarded a $10,000 cash grant. The submission deadline is January 17th.